Employing more than 55,000 people in over 160 countries, Adidas produce more than 778 million product units every year. These numbers alone can easily suggest that the group is quite a complex organisation. Adidas keep things simple, lean and fast.
They think you deserve the choice. Adidas believes no one should be reduced to just one of many facets and talents. No matter whether you are an athlete looking for the best equipment, or a fashionista searching for the next trend, or both - they want to engage with you in a long-lasting relationship. The multi-brand strategy enables them to do just that because it allows them to tackle opportunities from several perspectives, as both a mass and a niche player, always providing distinct and relevant products. In this way, their brands and their sub-brands all keep their unique identity.
Adidas Adizero Tempo 9 Running Shoes ADIBA8237